FatCow customer increased 29%
Posted By CheapHostingChoice
FatCow, a leading provider of Web hosting, domains and related services, announced that its customer base grew by more than 29% in the first quarter of 2009. Spurred by a commitment to the Customer Experience and a new marketing strategy, FatCow Web Hosting has increased new signups dramatically while improving new customer satisfaction rates.
Paul Bukhovko, Marketing Manager at FatCow. “FatCow’s customers are engaged and give us great feedback. By listening to their advice, we’re able to make real improvements. For example, we’ve been able to increase customer satisfaction with our support team by 16% since this time last year.”
To ensure satisfaction among existing customers, FatCow initiated a new Customer Experience department, which conducts usability studies, focus groups and a variety of service-and product-related surveys. The studies led to improvements in speed and functionality on fatcow.com, as well as improvements to the control panel, availability of online information, and the CGI and MySQL platforms. Early returns indicate that FatCow has made it much easier for new customers to create Web sites and e-mail accounts—the key foundations of any Web host’s success.
The FatCow Web Hosting Company also expanded its hosting offering tremendously by removing storage and transfer limits. It was among the first hosts to integrate into its control panel a number of tools designed to improve search engine optimization and site usability, including Google Webmaster Tools, Google Custom Search and SubmitNet search services.
FatCow increased its advertising budget this year, and Bukhovko saw drastic improvements in conversions in most of FatCow’s advertising and affiliate channels. The improvement coincided with enhancements to its hosting plan, tools, platform—and the company-wide commitment to staying customer focused.
note: reference – FatCow Press Releases
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